Objective for this module: To develop your understanding on how your business can contribute to the innovation economy. 

Exercise: You will define how macrotrends can impact your business, and how your business can impact macrotrends (to complete the exercise, go to the Miro Board and look for the framework for Module 1)

All the macrotrends you need in order to complete this exercise are in the PDF documents below. 

Some interesting stats about the innovation economy:

As of January 2021, the year when the fabric of our society has seen fundamental changes, there are some very interesting stats for you to consider:

1. The world’s population was 7.83 billion at the start of 2021. The United Nations reports that this figure is currently growing by 1 percent per year;

2. 5.22 billion people use a mobile phone today, equating to 66.6 percent of the world’s total population. Unique mobile users have grown by 1.8 percent (93 million) since January 2020, while the total number of mobile connections has increased by 72 million (0.9 percent), to reach a total of 8.02 billion at the start of 2021.

3. 4.66 billion people around the world used the internet in January 2021, up by 316 million (7.3 percent) since January last year. The global internet penetration now stands at 59.5 percent.

4. There are now 4.2 billion social media users around the world. This figure has grown by 490 million over the past 12 months, delivering year-on-year growth of more than 13 percent. The number of social media users is now equivalent to more than 53 percent of the world’s total population.

In total, the average internet user now spends almost 7 hours per day using the internet across all devices, equating to more than 48 hours per week online – that’s a full two days out of a seven-day week.

Assuming that the average person sleeps between 7 and 8 hours per day, this means that we now spend roughly 42 percent of our waking lives online, and that we spend almost as much time using the internet as we do sleeping.

Source: Hootsuite

Material to develop your critical thinking:

• Mentor interviews (Philip Mossop)
  

E-book Wormers 

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